Our introduction program is structured in three phases:

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Phase 1 – Preparation
We work closely with you to gather the necessary information, align on goals, and establish the foundation for your US market entry.

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We will setup your USA team and dedicate a part-time business development manager to your project. This business development manager will become familiar with your products or services and will be your point of contact. Basic product training needs to be provided by your company, and we will typically visit you at your office in Europe. 

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Also, we will setup your virtual USA office, including a US phone number, email address and website landing page. We will review your product documentation to make sure it suits the U.S. market​.

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Phase 2 – Market Research & Strategy
We conduct targeted market research and define a tailored strategy based on the 4 Ps of marketing (product, price, place, and promotion).

 

This includes:

• Analyze target market​

• Analyze competitors and their offering

• Check any certification or standard requirements

• Review other product related items, such as labeling and packaging

• Develop route to market

• Develop customer fulfilment plan​; review order management, warehousing & logistics​

• Review US product pricing​

• ​Develop list of appropriate promotion opportunities such as trade shows and conferences

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Phase 3 – Customer Engagement & Go-Forward Plan
We focus on identifying and meeting with potential new customers, facilitating customer visits, and developing a clear go-forward strategy for sustainable growth.

 

In more detail, during this phase we will:

• Develop list of target clients (leads)​

  • Screen leads​

  • Develop contact information

  • Approach leads with appropriate marketing materials

• Approach leads, and setup joint customer visits for top potential customers​

• Evaluate program & finalize go-forward strategy